JCPenney | Holiday Sales
Animation
I worked with the teams at SkyPie and Badger & Winters to create TV spots for JCPenney’s holiday sales. I worked on set with the stop motion animators to create animatics that they could use for timing. Once all the footage was shot, I cleaned up, composited, and animated these fun papercraft spots.
{"items":["c644bebf-6c9e-4bca-8479-97fc4aa97307","de31d7b0-f5d2-4b8d-8a73-382af1c89c05","e71d5536-4265-4206-ba92-68e16922c3e0","e36e4d69-9093-4ea5-aa87-8aff29b36a03"],"styles":{"groupSize":1,"showArrows":false,"cubeImages":false,"cubeType":"fit","cubeRatio":1,"isVertical":false,"gallerySize":340,"collageAmount":0.8,"collageDensity":0.8,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"1|bottom|undefined|fit|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"onClick","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":2,"sharpParams":{"quality":90,"usm":{},"allowUsm":false},"viewMode":"preview","galleryHorizontalAlign":"flex-start","galleryTextAlign":"left","galleryVerticalAlign":"flex-start","itemClick":"fullscreen","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":0,"gridStyle":1,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":{"themeName":"color_15","value":"rgba(42,42,42,1)"},"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(42,42,42,0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":{"themeName":"color_15","value":"rgba(42,42,42,1)"},"titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(204,204,204,1)"},"textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":1,"thumbnailSize":120,"useCustomButton":false,"numberOfImagesPerCol":2,"itemOpacity":{"themeName":"color_14","value":"rgba(85,85,85,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"poppins-semibold","preset":"Heading-S","editorKey":"font_6","size":18,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 18px/1.4em poppins-semibold,poppins,sans-serif;"},"itemFontSlideshow":{"family":"helvetica-w01-bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px helvetica-w01-bold,helvetica-w02-bold,helvetica-lt-w10-bold,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"open sans","style":{"bold":false,"italic":false,"underline":false},"size":13,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"displayName":"Paragraph 2","value":"font:normal normal normal 13px/1.4em \"open sans\",sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(42,42,42,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(42,42,42,1)"},"loadMoreButtonText":"Load More","loadMoreButtonFont":{"family":"open sans","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":13,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 13px/1.4em \"open sans\",sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(42,42,42,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(42,42,42,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"isMasonry":true,"layoutsVersion":2,"selectedLayoutV2":1,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":554,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":990,"galleryHeight":554,"scrollBase":0}}
Credits
Client: JCPenney
Agency: Badger & Winters
Production: SkyPie Studios
Compositing, Animation, and Clean Up: Lizzi Stuart