Kate Spade | Brand Spot

Design & Animation

Kate Spade New York is known for being quirky, bold, and colorful. I wanted this 15-second spot to build a world around the quirky novelty bags that are a staple of the brand. I based the color palette off Kate Spade's 2016 Spring collection and used the

novelty bags as characters. I created brush pen illustrations to pair with pops of bold color and handbags. Each scene contains secondary animation movement, but relies on camera movements to carry the scenes.